- Tailor the right message to the right audience 
- Engage the audience 
- Lower print Ad costs / quicker turnaround 
- Advertising 
- Cross promote products and brand images 
- Interact with (potential) customers 
- Create an attractive atmosphere 
- Display whatever content you want

- Cost effective to own and maintain 
- Greater Screen area per unit 
- Fully customize layouts and tiling 
- Greater pixel density 
- Advertise to passerby and those up close simultaneously 
- Small Bezels 
- Flexible and adaptable